Get Good at Paid Ads and Hire That Skill Out to Local Businesses 

One popular and lucrative niche for freelancers is specializing in paid ads. If you’re knowledgeable about how to set up ads on social media, Google, and other types of paid online ads, you can turn that into an entire freelance business. Your job will be to set up ads for your customers on the platforms they choose. You can offer full service locally, including pictures, videos, and scripting, or you can take what your customers have created and use that for the ads. It’s up to you.  Keep reading to learn more about How to Specialize in Paid Ads.

How To Specialize in Paid Ads:

Set Up Your Business Legally

You’ll need to check in your local area about what the rules and regulations are for starting an advertising business. Advertising businesses sometimes have different rules and regulations than other types of service businesses. You can get help at your local SCORE.org office or by checking in with your government offices regarding business licenses. 

Set Up Your Financial Information and Bookkeeping 

Once you have a business license, you’ll also want to get an EIN from the Federal Government if you’re in the USA. An EIN has a name that confuses people. It means employer identification number. The confusion often comes into play because freelancers don’t hire employees. But you need this number to represent your business instead of your social security number so that you don’t risk having your identity stolen.

Create a Website and Email List 

Set up a website that shows every package you offer to the small businesses in your area. Once you get business, you can show them the results of your actions too. That way, they can trust you more as you showcase your results. You need to create an email list so that you can develop a marketing funnel that will showcase your expertise. 

Develop Content to Explain Your Service and Why They Need It 

The content you put on your website and in your ads will showcase and explain the services you provide and the benefits your clients will experience if they hire you. Use this content to promote your services and get people on your email list. 

Market to Mom and Pop Businesses in Your Area

You’re going to have more luck promoting your services to mom and pop businesses or businesses that are not chains. The main reason is that a chain business or a corporation has a lot of rules that they must follow in advertising. A mom and pop will not have the same constraints. Look at local barbershops, beauty shops, restaurants, and others. 

Niche Down to One Specialty 

You don’t have to offer ads on all platforms to be successful. You can specialize in helping your customers do Facebook Ads, Twitter Ads, or any social platform. You may instead choose to focus on Google Ads, depending on your clients and what you think they need, but you don’t have to offer all types of ads to build a great roster of clients in your freelance advertising business. 

Provide Training to Your Local Businesses’ Office Personnel 

Another additional service you can offer is training to local businesses in social media ads and promotions. Many small businesses would rather have someone in-house run the ads, but they don’t really know how, so if you offer the training, you simply charge a fee and then train one of more members of the office, either via online technology or in-person. 

The more you think about it, if you have this knowledge, there is so much you can add to this freelance service option to widen your customer base or niche it down to charge more due to offering a specialty. It honestly depends on where you live, whether you want to specialize or offer more. 

In a smaller community, you may want to widen your services to offer more. Whereas if you live in a larger community, you may be able to niche down to make more money. The more research you do in your area to determine what is needed, the more successful you will become. But make no mistake, local mom and pop businesses are desperate for an accomplished online advertising manager to assist them because if you’re not online today, you’re leaving money on the table. 

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