Where to List Your Lead Magnet

Where to List Your Lead Magnet For Maximum Subscribers

In today’s world, Email Marketing is hands down, one of the best marketing strategies a business can have. It tends to be one of the biggest converters in sales, and it’s a place for you to really connect with your audience and build that know, like, and trust factor. Well, this blog post is intended to dive a little deeper into email marketing, and is all about Where to List Your Lead Magnet For Maximum Subscribers. Keep reading to learn more!

Where to List Your Lead Magnet for Maximum Subscribers

Once you have at least one lead magnet you’re going to want to start promoting it. There are many ways to do it, and as mentioned previously how you do things sometimes is dictated by the type of technology you’ve invested in. 

You can do most of this with only an autoresponder such as Aweber.com without any bells or whistles although sometimes the bells and whistles provided by software like Leadpages.net make things even more effective. But it doesn’t mean you can’t do it if you don’t have access to that technology.

The thing with the placement of any type of lead magnet is that you want to put it in both the obvious areasand the not so obvious areas. You want it within your content and outside of your content in multiple but relevant places to ensure that it gets maximum exposure. Remember, building your list is what the goal is, and if you hide your freebies no one is going to sign up. The following are where to list your lead magnet for maximum email subscribers!

Landing Page Option

Even if you plan to use small opt-in forms sometimes a landing page is still a great option. You make landing pages for paid products, making landing pages for free content is also a great idea and good for SEO. Plus, just because something is being given away free now doesn’t mean you can’t charge for it later. If you already have a landing page you can simply pop in the pay button later. Clickfunnels is a great option, and who I personally use for my landing page building.

Small Opt-in Form Option

In some cases, people prefer to skip the landing page idea and create a simple small opt-in form which you can do using just your autoresponder software which will link to the download page / thank you page where your customer will grab the freebie. You can also do this using landing page software integrated with your autoresponder software. Keap is who I personally use for my autoresponder software, and they integrate perfectly with Clickfunnels.

In Content Link

Even if you use an in-content link, you’ll still need that link to go to either a landing page or a sign-up form. The sign-up form can pop up when you click on the link if you choose the right software to accomplish this.

Under Your Posts

Putting a link to a freebie that your audience might like under a post is also a good idea. Even if you put a link inside the content, you may want to also put one under the post as a reminder to grab the freebie. 

In the Side Bar

While most people today have “sidebar blindness” putting your freebie offers in your sidebar is also a good way to ensure that more people see it. 

On a “Freebies” Page 

Some people like creating a page that organizes all their freebies in one spot. Adding this option in addition to the others is the best option to improve search engine marketing results but may result in more freebie seekers who aren’t serious about doing business with you ever. 

Every one of these ideas will work. You can use some of them or all of them to ensure that more people see and get the freebie so that you can build your list faster. While it’s best to have multiple freebies to use for every category on your blog, putting each freebie in more than one place where it’s relevant will work faster. Keep reading to learn where to List Your Lead Magnet For Maximum Subscribers.

Where to List Your Lead Magnet in Blog Content & Articles For Maximum Subscribers 

In-content list building works so well because it offers many entry points to your email list. Once you have a few different freebies set up, anytime you create new content it’s an opportunity to mention your freebies. That means it’s an opportunity to keep building your email list with targeted, interested future customers.

The best thing to do is to find a good opt-in freebie option for every blog post you publish remembering that you can use the same one more than once as long as the freebie is relevant to the post. But, for now, start with your most popular blog posts. 

Remember, when you have a very popular blog post, not only should you keep promoting that one, but you should keep creating content that is related to that content to make your blog more interesting to your audience. The following are where to list your lead magnet in your blog content for maximum subscribers.

Above Your Blog Post

Putting your freebies above a relevant blog post is a great idea to get more signups. This is a great spot for a report that compiles a blog series into one report because it saves your audience time. 

After Your Blog Post

This is a great spot to ensure that a reader really is interested in more content just like that blog post. You may end up with more relevant list members using this method but get fewer subscribers. 

In-Content of Your Blog Post

A great placement for freebies is right within the content of your post. You can make a contextual link using anchor text that grabs attention. Since links usually are a different color if they stand out and even “pop up” with a mouseover to explain what the link is about this is a great way to market your freebies and grow your list.

In the White Space of Your Blog Post

A really good way to market your free offer list builder is to put a call to action right in the blog post within the white space in the center of the blog post. You can use an image with text so that it stands out. 

Using Popups

There are many types of pop ups today. You can have a traditional pop up that shows up right before your audience can read the content, one that shows up when your audience is trying to leave your site, or a slide that comes up on the bottom as your audience scrolls your website. You’ll need special software for this such as Leadpages.net and Drip.com or a plugin for your blog like this Pop-up Builder WordPress plugin. (https://wordpress.org/plugins/popup-builder/)

You’re going to grow your list faster by mentioning your opt-in offers within every blog post, article, and even on your copywritten page content such as your “about” page. You can use these areas all at the same time or try adding just one at a time to see what happens. 

Remember that even if you personally dislike popups, studies show that done the right way they increase sign-ups and engagement. But you know your audience better than most so be sure to pay attention to your analytic metrics so that you can get rid of what isn’t working and do more of what does work. 

Where to List Your Lead Magnet in Podcasts and Audio Recordings for Maximum Subscribers 

Did you know that you can use this technology to build your list even if you have a podcast or other type of audio recording instead of a blog post? Although, you should also have a blog where you offer the downloads for your podcasts and audio recordings it’s important that you realize that you can also build your list using podcasts and audio recordings. And, it’s easy. The following are where To List Your Lead Magnet in Podcasts and Audio Recordings for Maximum Subscribers.

Create an Opt-in Page

This is also a landing page, or squeeze page, it’s like a sales page for your freebie lead magnet. Make this page free of distractions, including only the information about the freebie, and the subscriber form so that they can sign up. It can be short since it’s a freebie, but it should have a good image, bullet points, and help build trust.

Create a Short Link

Once your dedicated opt-in page is created you can create a special easy to remember link. If you get along link from your landing page software, you can use different types of software to make the link shorter such as tinyurl.com or via software like Yoast SEO. You can also create the landing page directly on your site with the URL of your choice.

Mention Your Short Link

When you create the short link make sure it’s very easy to say and somewhat describes what’s the listener is going to get. That way you can mention the link several times throughout your show and listeners can remember it. Practice saying it before you create it, so you know it is indeed easy to say, spell, and remember.

Add Links to Descriptions

Once you have the link to your freebie, it’s important to also add it to the description of your podcast or video. It depends on where it’s hosted as to where you can place the link. But the link is important so make sure you put it where you can.

Add Links to Blog Post Postings

When you create your podcast or audio you can also add it to your blog in a post. Add the transcript and make the freebie link stand out and apparent in the blog post. 

Add Links to Show Notes

If you have show notes (and you should) anyplace also include the easy to remember and say link to your opt-in offer. Call it out specifically saying something within the content such as “Don’t forget to get your freebie Easy to Remember Name and Link Here”

When you give your audience more opportunity to grab your freebie you’ll build your list faster. People don’t act without a reason. Make them understand the reason. The opt-in is valuable, the opt-in solves problems, the reason the opt-in is important has to be more than it’s “free”, and it has to be because it adds value to the audience member’s life. 

Because it’s really not totally free, you are asking for a valuable email address and permission to market to them via their private email. When they realize you respect that trust, they’re going to be more likely to sign up too.

Where to List Your Lead Magnet On Social Media For Maximum Subscribers

You can use in-content list building via your social media platforms too. In fact, you should be using every method you can to get more people to sign up for your email list. Your email list is truly a gold mine. No one is blowing smoke when they tell you that you need an email list. It really is a money maker if you build it with targeted subscribers who choose to be on your email list.

You can give yourself a raise whenever you want to if you have a targeted, engaged, and active list. Building it via the content you share on social media is a great addition to ensuring that you’re also creating excellent content on your blog.

Update Your Social Media Profiles

Most social media profiles enable you to put links in them. Include links to your opt-in landing pages, especially if you’ve created pretty links that give the audience an idea of what’s included. Some people believe you should create a special landing page for each audience to increase conversion rates.

Use the Right Technology

Today there are many automation software programs that you can use to help increase the effectiveness of your social media marketing activities. While you want to avoid trying to automate engagement, automating posting of your blog post content, and other promotional content is a great idea. Look at Hootsuite.com and Meetedgar.com for two good choices. I personally use Hootsuite.com and love it! It is very user friendly.

Use Direct Calls to Action

Don’t be shy about promoting your opt-in offers on social media anytime you want to. Tell them directly to “get this free offer” or you can also share each blog post that you publish that has the free offer mentioned within it. 

Use Automation Features in Facebook & Messenger

Some of this technology is new so there are mixed feelings about it. But, so far, the results people are saying they’re getting is compelling, so you may want to consider the automation features that Facebook offers business pages. Look underSettings to automate responses to your audience through messenger. Then also look at scheduling features on FB for sending messages to the entire group. 

Share More Than Once

Don’t share anything just once on social media. Share with various headlines, change up the blurb, switch the images, and share each promotion more than once throughout any given day. Plus, if it’s evergreen, share it periodically throughout each week, month, and year.

Test & Track

Use all the analytics that you have access to in order to find out if you are progressing as you wish. If anything seems to be working, do more of it. The things that aren’t working try to improve or let go. 

By using every social media platform that your audience hangs out on, you’ll start to see bigger results in your list building efforts. Using software to help automate some of this will also help you get more done. Don’t overwhelm yourself though, you can focus on one or two social networks at a time as you perfect your promotions, marketing, and offers. 

Where to List Your Lead Magnet With Video Marketing for Maximum Subscribers

If you like video, you’ll be happy to know that you can also build your email list using video. It doesn’t matter if your video is on Facebook, YouTube or elsewhere. It can work if the video is a live event or a recorded event. All you need is the audience and the offer and a way to give your audience the offer. The following are where to list your lead magnet with video marketing for Maximum Subscribers.

Create a Dedicated Opt-in Offer Page

The first thing you need to do to grow your email list using video is to create a dedicated opt-in page. Don’t make the page too long but do sell the benefits of having the freebie to the audience. Explain on the page the problem, why it matters, and that the freebie will solve that one problem quickly. 

Make the Link Simple to Say, Spell, and Remember

When you create the opt-in page, consider what the URL will look like and whether it’s going to be easy to say. In some cases, if you’re using certain software it’s going to create a really ugly link, and this is good because it hides this freebie from search engines and freebie seekers searching for things online. But, it can be hard to talk about in a video. You can use software like tinyurl.com or via the upgraded Yoast SEO to create short links that are easy to say, spell, remember.

Talk About the Opt-in During Your Video

When you record your video be sure to mention your freebie a few times. It’s best to mention it more than once because people do forget. Mention it in the beginning, in the middle, and at the end of your video just to make sure that they heard you and realize the importance of the freebie.

Add Clickable Links to Your Video

Using editing software, you can also add links to the video itself. Create links that pop up on the video each time you mention it so that they can just click through to the freebie offer. Make the link go to a new page so that they don’t lose track of your video. Get creative with cute callouts so that the links are noticeable.

Add Links in The Description Area

Don’t forget to add the links to the description area of the platform you’ve uploaded the video. One tip though regarding Facebook. If you upload a video on Facebook or do a Live event on Facebook put the link to your opt-in within the comments instead of the description area. This is just a quirk with FB so that your video will get more shares and so that you can boost the post without issues if you desire.

Add Links in Your Profile Area

It’s always a good idea to add any current freebie links to your social media profile areas. Each social media is different though. For example, on Instagram, you can only put one link in your profile area so it’s important to know what you want to promote by doing that. 

It’s important to leave no stone unturned when it comes to promoting your freebie. You’ll get a lot more opt-ins and grow your list faster by using these methods.

Where to List Your Lead Magnet During Webinars and Interviews for Maximum Subscribers

Anytime you do a life event you have an opportunity to promote your in-content opt-ins to grow your email list faster. In-content list building during webinars and interviews is very effective and quite like how you should do it with videos.

Develop a Special Offer Just for The Webinar or Interview

When an offer is laser targeted to the webinar and/or interview viewer you’re going to be much more likely to get subscribers. Don’t worry, you don’t always have to create the offer from scratch. Sometimes you can create it from PLR or from content you’ve developed before that matches the subject of the webinar or interview and the audience who is watching.

Create a Dedicated Offer Page

The best way to ensure a smooth transaction is to create a dedicated offer page with a link that is easy to say, spell, and remember. You can use a link shortening service or you can develop the page directly on your website using a link that’s easy to remember and pronounce for your webinar or interview.

Offer Content That Adds Value

When you create the freebie remember that the content needs to add value to the webinar or interview. It might expand on the information they’ve learned in the webinar. It might help them remember what to do if it was a “how to” webinar. It could be a printable, a checklist, a cheat sheet, or anything that is directly related that adds value. 

Consider Expanding on The Content

If the webinar or interview was an “overview” type situation without any specifics the best freebie will be one that expands on the content already provided. An eBook, whitepaper, or report is a great idea in this case. 

Make the Content More Usable

A really good idea for an opt-in is to create something that makes the webinar or interview content more usable. For example, templates, apps, worksheets, and other usable content that puts into action what was learned during the original webinar or interview. 

There are a few ways you can bring up your special offer for viewers of your webinar or interview video. You can bring it up more than once during the event, or you can allude to the special offer throughout the event that you’ll talk about after the main event before the end of the webinar or interview. 

It depends on how serious you are about the audience watching the entire interview or you would rather get more people on your list. Keep in mind that you’re going to get more targeted subscribers when you require them to watch the webinar but if it’s a recording it really doesn’t matter they can always fast forward to the offer.