How To Grow Your Email List With Social Media

How To Grow Your Email List With Social Media

In today’s world, Email Marketing is hands down, one of the best marketing strategies a business can have. It tends to be one of the biggest converters in sales, and it’s a place for you to really connect with your audience and build that know, like, and trust factor. Well, this blog post is intended to dive a little deeper into email marketing, and explains in detail How To Grow Your Email List With Social Media. I also talk about How to turn a blog post series into content upgrade offers, and the importance of changing your opt in offers often to grow your email list.

So, let’s get started!

How To Turn A Blog Post Series Into A Content Upgrade Offer 

A really good way to work toward creating a content upgrade is to develop an outline for a blog series. If you already have a blog series or two on your site you’re in luck because you already have a great content upgrade, you can offer. This idea works with new or existing content and is a simple way to create more opt-in offers.

Start Fresh 

Write the whole series in one document like you might an eBook or eReport. Make the compilation attractive by adding more images, more graphics, charts, call outs for stats and so forth. Turn it into a PDF for adding as a content upgrade to each individual blog post in the series. 

Create a landing page or signup form using software like leadpages.net integrating it with your email autoresponders software so people get added to your list when they download it. Plus, you will then use the landing page URL later.

Once you finish that use the Word version, cut and paste the blogs into your scheduling system. Then attach the content upgrade by linking to the URL of the landing page. Be sure to use some method to call it out or draw attention to it so that the readers will notice it. 

Start with Old Content

If you already have blog series or posts that can work as a series, combine them together to create an attractive PDF. You can use a plugin for WordPress to help you create it automatically, or you can just cut and paste everything into an MS Word document first, make it look attractive, then turn it into a PDF. If you’d like you can even use Adobe In-Design Templates to help brand all your lead magnets too.

Don’t forget to create a landing page for it. A landing page makes it easier to ensure that all the technology that you use works. You want to ensure that the lead magnet it’s connected to your autoresponder system. 

Then add the URL to any relevant content as an upgrade, again, ensuring that you highlight it in some way so that it’s noticeable to your prospects and customers. This is an excellent way of reusing any content that you’ve created already. It works best if you can choose the most popular content or series you’ve created.

Make it Easy

The great thing about creating in content upgrades to help build your list is that it works. It’s not difficult, you don’t have to create anything new if you don’t want to. You can use content you already have, that you’ve purchased as PLR, or you can create something new if you want to, but you don’t have to. Don’t make creating content upgrades harder than it must be. It only needs to be useful to your audience, relevant to what they’re consuming right now, and quick to read, use, or implement. 

Make Your Trainings or Blog Posts Useful But Incomplete to Grow Your Email List.  

You must remember that when you are focused on email list building the idea is to move everyone from everywhere to your email list. You want most of the in-depth content that you share to be either with your list members, within a content upgrade or opt-in offer, or one-on-one. 

Don’t share everything in your blog posts. The trick is to share useful information, but leave out a crucial step or tool that you know they need. That step or tool is going to make a very compelling lead magnet. Let’s look at a few examples.

PDF Blog Posts

When you combine blog posts into a PDF file make it a habit to add extra information so that even if they read the blog post on the site, they’ll want to download the upgrade to get that added extra information that will help them.

Cheat Sheet

This is just a list of things that you don’t want them to forget. But you can make it even more useful by linking every single idea or tool within the cheat sheet so that you make it even more useful to them. Using your affiliate links is perfectly acceptable in this context too.

Checklist

If you write a blog post about how to set up your WordPress blog, you can create an additional useful checklist to help guide them through the steps. This will allow you to point out and expand on any of the information you included in the post.

List of Resources

Anytime you write any type of content there is always more to the story that could use a fuller explanation. For example, if you wrote a blog post about hosting webinars, you could include a list of resources as your opt-in offer to help them host their own webinars successfully. 

Video

Sometimes nothing can explain things better than a video. If you have a recipe site, adding videos is a great way to get more views. But, why not make the video a content upgrade instead of adding it directly to the recipe post? This works great with super complex recipes that people really need to see the steps happening to get right. This will translate to many more email subscribers for you.

Printables

This is very popular with homeschool websites or coloring websites. Talk to your audience about a topic, but just go over the overview of the topic. Offer more in-depth guidance through a printable. This works great with knitting, sewing, or any type of craft where a printable with more in-depth instructions and examples as well as templates come in handy for your audience.

While sometimes you do want to write very in-depth blog posts, for the reason of adding more people to your email list it’s imperative that you leave a little something out so that your reader has more questions and needs the download to answer them. This will help you grow your list a lot faster as it creates, even more, entry points to your email list.

How To Grow Your Email List With Social Media

One of the best ways to boost traffic is to use social media as a means for promotion, engagement, and research. In fact, the only effective way to build a targeted audience using social media is to share as much relevant content with your audience as you can, while also engaging with them about the content. After all, they’re already there. They’re already waiting for you to provide information to them that they need.

Make it Visual

When you share content on social media always include a graphic. People are more likely to look at graphics. You can create an easy graphic using software like Canva.com. Pull out a compelling quote from the content and tell readers why they should click through to read the content you’re sharing.

Create Compelling Headlines

On social media sometimes, people will not click through if the headline doesn’t fit their idea of something they want to read. Ensure that you put the benefits up front in your headlines on the content you’re sharing so that when you share it on social media it pulls the headline and makes the reader want to click through. 

Customize Based on The Social Media Platform

Don’t share content the same way on every single platform like a robot. Instead, consider where you’re posting and act accordingly. Make the images different especially since they aren’t all the same size, make the blurb a little different, and recognize for the audience the platform you’re using.

Time It Right

Each platform has probably collected stats for you about when the best time to share any given post is, but you should also look to your own analytics to ensure that you’re sharing any content at the right time to get the most views. Additionally, some platforms you can share multiple times in a day, while others you might want to share fewer times in a week.

Ask Questions

Your audience wants to be social and engage with you on social media. Ask questions related to the content within the share. That way, a discussion can happen right on your social media share calling more attention to the post. For example, instead of putting the link to the content on the top in Facebook, you can ask a question, include an image, and then link to the content in the discussion area. Often, these types of links get more clicks because it seems like part of the discussion.

You Don’t Need to Share on All Platforms

There are some cases where you’ll want to focus particular shares of content on one social platform over another. You don’t need to share all content on all platforms. If it’s relevant share it but if it’s not, don’t. It’s that simple. 

When you focus on sharing content with your audience where they already are, social media, you’ll get a lot more traffic to your content than you will if you don’t do this. Don’t waste the high value that social media engagement can provide to you.

Why You Need To Change Your In-Content Opt-In Offers Often to Grow Your Email List 

Most people become blind to offers that look the same or are always in the same spot. That’s why sidebarsign-ups, while shouldn’t disappear, shouldn’t be the only way your audience can get on your list. The reason is that when people come to your site they’re not going to look at your sidebar most of the time. They’re going there to read your content.

Repurposing and changing up content will also ensure that you get more signups for your email list. For example, every now and then redo your signup forms to make them look different, change the call to action, put the opt-in forms in different areas as well as offering brand new lead magnets. The way you know it’s time to do that is to pay attention to your analytics.

If Signups Slow Down 

You may have created an amazing an amazing opt-in that worked very well. You were excitedly sharing the content, getting tons of traffic and signups and suddenly you notice that it’s slowed down. Double check that you’ve not stopped promoting the content, compare the sign-ups to the page visits and if conversion rates have indeed gone down it’s time to change something.

If Traffic Slows Down

If you notice a slowdown in traffic that can be a reason why your signups have slowed too. That means it may have nothing to do with the lead magnet at all, but rather your audience has lost interest in the topic, or you’re not sharing it enough. Try sharing more, change up the headline, pull some stats from it to see if you can increase traffic again. Sometimes paying for traffic via a boost Facebook Post can help too.

If Email List Members Stop Converting

Your email list members can also get bored. If you’re sending the same types of emails and they’re not getting a response think of ways you can shake it up. Try different subject lines, combine offers to create even more valuable offers, and even change up the colors. It’s your job to use your audience’s language, pain points, and your solutions to get them the information that they need.

If They Need To Be Updated

Sometimes an opt-in offer may need updated because the information is old. This can happen even if the content you attached it to is evergreen. For example, if you provided a resource list that included software your preference may change. In that case, you’ll need to update any information that includes resources that either no longer exist or that you don’t use anymore.

It will help to create key buyer personas to help you develop even more targeted content for your audience. When you really know your audience, you will create better content, better opt-ins, and better products that will make your audience excited about what you have to offer next ending the problem with content and opt-in blindness.