It can safely be said that one of the most important things you’re going to do for your business is to build your email list. When people tell you that, “the money is in the list” they’re not just blowing smoke or using keywords. They are telling you the truth. Think about the fact that when you build an email list you have access to your audience 24 hours a day, 7 days a week, 365 days a year and that you own the list. Keep reading to learn How To Create Your Email Marketing System for your business!
Why List Building?
If you build a strong email list you can almost give yourself a raise whenever you want one if you understand your audience fully, know their problems, and know great ways to solve them. But, you need to do it right so that only targeted list members are lucky enough to be on your list because you choose only the right products and services to market to them while also providing a lot of value outside of what you sell to them.
Why List Building Needs to Be a Priority
When you make it a priority to get your audience on your email list you can bring them back to your site again and again while you also make offers, educate them, and provide a lot of value to them without having to constantly chase customers. People who sign up for your email list, assuming they’re targeted, and your offers are consistently awesome can also help you spread the word about new offers helping you get more buzz.
How Content Plays a Role in List Building
Content plays a role in list building in many ways because it’s content that brings people to your website, and content that they’ll download onto their computer when they get on your email list, and content that you’re going to send in email to add value to their lives and make offers that help them solve their problems.
List building is so important that you should think of it as your main goal when working on marketing, brand awareness, and adding value to your audience. While your website is the hub of operations your email list is the foundation for the longevity of your business.
Join my FREE 7 Day List Building Challenge To Learn How To Create Your Email Marketing System
This 7 day course is designed to challenge you to think about and work on in-content list building. Of course, I’ll also have plenty of tips and ideas for you to help you on your own journey of mastering this strategy of growing your subscriber base. Each day for 7 days, you will receive an email from me covering the following topics:
- What Is In-Content List Building
- A Quick Way To Get Started: Add Opt-In At The Bottom Of Your Posts
- Why In Content List Building Works
- The More Targeted The Offer The Better
- Let’s Talk Content Upgrades
- Creating Your First Content Upgrade From Scratch
- Planning Content For Content Upgrades
- Mentioning Your Lead Magnet In Your Content
- In-Content List Building in Blog Content & Articles
- In-Content List Building with Podcasts and Audio Recordings
- In-Content List Building On Social Media
- In-Content List Building With Video
- In-Content List Building During Webinars and Interviews
- Focus On Evergreen Content With Your List Building
- Testing And Tracking Your In-Content List Building
- Crafting Your Funnel From Content To Offer
- Making Connections: Mention Your Opt-In Offer In Existing Content
- How To Turn A Blog Post Series Into A Content Upgrade Offer
- Make It Useful But Incomplete
- Tap Into Social Media To Grow Your Reach And Build Your List Faster
- Why You Need To Change Your In-Content Opt-In Offers Often
- In-Content List Building Is Perfect For Building Targeted Sub-Lists
- Checking Your Stats To Figure Out What’s Working
- Text Links vs. Pain Text Opt-Ins vs. Graphic Opt-In Forms
- Using Pop Up Forms As Part Of Your In-Content List Building
- Grow Your List Inside Your Email Content
- Create An Epic Content Page And Add Opt-In Offers
- Engage With Your Audience On Your About Page By Inviting Them To Connect Via Email
- Wrap Up And Where To Go From Here
What This Challenge is About
This challenge is about using cornerstone content to build your email list with in-content opt-in offers, also called content upgrades. Cornerstone content also has other names such as “epic content” and “pillar content”. This is to say that it’s in-depth but broad content that covers a lot of material and helps bring your audience to you, keep them on your site, and educate them about the things your audience cares about. By keeping it broad you give yourself more opportunity to include in-content offers to build your list.
If you follow along and start implementing these ideas within the next 7 days you’ll notice real forward motion on your list building efforts.
Want to Create Your Very Own Email Marketing System Today?
Great!
Simply sign up for this free 7 day Email List Building Challenge by entering your information in the form below!
Learn HowTo Create an Email Marketing Strategy Like A Boss!
Join my FREE 7 day list building challenge to learn how to create your very own email marketing system! This 7 day course is designed to challenge you to think about and work on in-content list building. You will learn how to Grow, Nurture, and Sell to your email list, and why email marketing is crucial for business growth!