Effective Ways To Get Your First 100 Email Subscribers

Why You Should Get Them On Your List First

It can safely be said that one of the most important things you’re going to do for your business is to build your email list. When people tell you that, “the money is in the list” they’re not just blowing smoke or using keywords. They are telling you the truth. Think about the fact that when you build an email list you have access to your audience 24 hours a day, 7 days a week, 365 days a year and that you own the list. Keep reading to learn Why Email Marketing Is A Must For Your Business, and learn 15 Effective Ways to Get Your First 100 Email Subscribers.

Why List Building?

If you build a strong email list you can almost give yourself a raise whenever you want. That is, as long as you understand your audience fully, know their problems, and know great ways to solve them. But, you need to do it right so that only targeted list members are lucky enough to be on your list. Be sure to only choose the right products and services to market to them while also providing a lot of value outside of what you sell to them.

Grow Your List Inside Your Email Content 

A really great way to grow your email list is to ask your current list members for help. Occasionally, add to your email messages encouragement to your list members to tell their friends about your offers. Be clear that you’re asking them to do it by telling them what to do and how it benefits them.  Remember, the saying, “Birds of a feather flock together.” 

That means pretty much anyone on your list knows at least another person who needs the information that you’re providing to your list members. Here are some ways to use your email list to grow your email list.

Run a Look-a-Like Audience Advertisement

When people sign up for your email list you can download all the addresses, then upload them to Facebook and market one of your opt-in offers to people who look like your audience. You can also market to their friends by using Facebooks targeting choices. 

Add a Sign-Up Button to Your Email

That might seem like a strange thing to do but if you add a sign-up button to your email list that is also an offer of a freebie opt-in that your list members can share with their friends they’re going to feel good about giving it away to people they know. Make the signup button very clear with the benefits to them and their friends.

Add Social Share Buttons to Each Email

Another way to grow your list inside your email content is to add social share buttons to the email message. That way your list members can easily click to share it on Facebook, Twitter, LinkedIn and other social media sites. This is a great way to get the word out because once it’s on social media, it will be shared often by others too just because their friend shared it. 

Incentivize Your List to Share

You can incentivize list members to share by inviting them to join your affiliate or referral program too. Many people would love to earn a little extra money by promoting your information to their friends and family and some might even want to start a full-time business promoting you when they have good connections. Invite all list members to join your program by sending a notice to the list inviting them.

Send a Survey

A great way to start the sharing process is to send them a survey to share with their friends and family that offers an opt-in based on the results of the survey. Then make it shareable with just a click to their friends. Once they click share, they should be taken to a landing page with their gift for sharing.

Remember that when you make it easy for your list members to share your offers and messages via email and social media you can capture more list members via their friends. Entice them with special bonus offers if they get people to sign up, set up a referral or affiliate program to incentivize them monetarily too. 

Create An Epic Content Page And Add Opt-In Offers 

Epic content, also called long-form content, cornerstone content, and in-depth content is content for your website or blog that is longer than average and a resource in and of itself. This type of content will make your audience think, inspire them, and even change their lives. The content needs to create value and be useful. To create amazing epic content, you’ll need to ensure that you know your audience well, understand your competition, and know your overall mission for your business. 

Epic content must be well researched, thorough, valuable, unique, and still be targeted to your audience in a very narrow way. The great thing is, you can create epic content by repurposing content you’ve already completed then writing a long-form blog post surrounding it, linking to each individual post on that one page.

Combine Previously Created Content 

If you have content in different categories on your website already it might be perfect to combine into epic content. Look for a combination of how to posts on the same topic or that leads them through a process. Look for any content that you have that can be combined well into one blog post and linked to. 

Create a Resource List Blog Post 

Even if you must plan a blog series, create the blog series, or find the blogs that you already made and create one long blog post that introduces each blog post and links to each blog post in the series. For example, if you have a lot of beautiful free information on your blog, it will help them find the important content. 

Optimize Your Epic Content

Once you’ve created the epic content, take the time to optimize it. Develop an amazing headline, as well as make use of H1, H2, headers and so forth. Use all the on-page SEO rules that you can incorporate that will help this content look it’s best. Add images with alt tags, a good meta description, and use white space to your advantage too. 

Develop a Highly-Targeted Opt-in Offer 

Based on the topic of the epic content that you create, you’ll want to develop a highly-targeted opt-in offer. Make sure you put it in a pop-up, as well as within the content calling it out so that your readers don’t miss it. 

Promote Your Epic Content

The biggest key to making epic content work is to promote the epic content as if it’s your best product you’ve ever made. After all, it is your hard work and it is very valuable to your audience. They need this content and they’ll be happy to sign up for even more information once they understand that you’re an expert and thought leader via the cornerstone content that you create.  

A good way to position this type of content is to put it on a page that has few distractions. Kind of like a landing page. Don’t have distracting sidebars. Use images, headings, and white space to lead the audience through the information. 

Engage With Your Audience On Your About Page By Inviting Them To Connect Via Email 

Did you know that the about page is one of the most visited pages on your website? It’s also, unfortunately, one of the most under-utilized pages on your website. It’s a perfect page to promote your email list via an opt-in offer. This opt-in offer should be laser-focused on new visitors that are your ideal audience members based on the research you’ve done for your ideal audience.

To use your about page to build your list follow these steps.

Step #1: Develop the Content with Your Audience in Mind

Your about me page is really about them. Every story you share with them on that page should be with the audience in mind. It’s a great page to tell the story of how and why you do what you do (for their benefit) focusing on benefits over features. To link to blog posts that explain what you do more and show off your expertise. Remember to invite them to join you to get to know you on your email list.

Step #2: Create an Opt-In Offer for This Page

When you create your opt-in offer on the about page it needs to be more like a sitewide opt-in that is focused on your ideal audience member and first-time site visitors. It can help to create an audience persona or avatar to help keep your focus. A good opt-in that works sitewide is a resource list such as software, apps, and items you recommend to your audience or a checklist that helps them do something themselves.

Step #3: Create the Landing Page or Sign Up Form

Once you have the offer made, you can create a landing page for it, a download page, and the sign-up form. You can use software like leadpages.net and drip.com to help you get this done fast and easy. You can make the popup go to first-time visitors to your about page presenting it as a gift for new visitors. 

Step #4: Create the Follow Up Autoresponder Series

Never forget to create a follow-up autoresponder series for each of your freebies focused on the type of audience member who is going to download the opt-in. In this case, it’s first-time visitors. Use this opportunity to present the link to the free gift, asking them to share it with their friends, and also following up to find out how they like the freebie and if it’s helping them.

When you optimize this page for new visitors making it all about them you’ll get more sign-ups and they’ll think that you can read their mind too. Remember to focus on the benefits to your new visitor that you offer through your products, services, and information.  Additionally, focus on building a relationship with them right away. After all, that’s how you keep your list growing with super targeted people who want and need what you offer.

Effective Ways To Get Your First 100 Email Subscribers

Well, there you have it, my 15 Effective Ways to Get Your First 100 Email Subscribers! For more of my Personal, Travel & Lifestyle, Blogging Tips, and Entrepreneurial Inspiration be sure to subscribe to my newsletter where I drop in weekly with inspiration, my newest blog content, and FREE trainings designed specially just for you! Let’s be Friends & Connect, Click the link below to find out more!